Setting the foundation for amazing digital growth (or how about +3055% in social sales?)
Who
Nilson Group
When
2018 – 2020
Setting the foundation for amazing digital growth (or how about +3055% in social sales?)
Who
Nilson Group
When
2018 – 2020
Nilson Group was struggling to grow their online store concept Feetfirst, despite being the market leader in footwear in Scandinavia.
Instead of accepting the position in the digital landscape, Flink helped Nilson Group create a solid digital marketing foundation to grow.
The goal was clear: To grow the digital market position and set overall digital strategy to compete online.
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Nilson Group was struggling to grow their online store concept Feetfirst, despite being the market leader in footwear in Scandinavia.
Instead of accepting the position in the digital landscape, Flink helped Nilson Group create a solid digital marketing foundation to grow.
The goal was clear: To grow the digital market position and set overall digital strategy to compete online.
Nilson Group
Nilson Group is a Swedish footwear company and the largest footwear company in Scandinavia. Nilson Group’s omnichannel portfolio includes Feetfirst, DinSko, Nilson Shoes, Skopunkten, and the franchise for ECCO stores.
As Nilson Group transformed into a more digital focused company, search and social became more important channels and therefore both for the brick-and-mortar stores as the online store. By completely re-doing the entire Social and Search setup focusing on maximising all areas of marketing automation – revenue skyrocketed to new levels.
What we did
Flink successfully built a customized sales funnel for Nilson Group using the classic Top/Mid/Lower-funnel framework. The main tools used being paid social and paid search.
Paid Search
For paid search we built a state of the art automated “Hagakure” account. Utilizing feeds for customization at scale we managed to get relevant all over all markets.
Paid Social
For paid social we used our tested signature set up, pulling the customer down the path from a non-existing relation to a purchasing customer and in the end a fan of the brand.
When building a sales funnel in paid social for a fashion brand, the value needs to be communicated at the same time as the branding – in order to build the value of the brand/product to convince the customer it’s worth the price.
Nilson Group
Nilson Group is a Swedish footwear company and the largest footwear company in Scandinavia. Nilson Group’s omnichannel portfolio includes Feetfirst, DinSko, Nilson Shoes, Skopunkten, and the franchise for ECCO stores.
As Nilson Group transformed into a more digital focused company, search and social became more important channels and therefore both for the brick-and-mortar stores as the online store. By completely re-doing the entire Social and Search setup focusing on maximising all areas of marketing automation – revenue skyrocketed to new levels.
What we did
Flink successfully built a customized sales funnel for Nilson Group using the classic Top/Mid/Lower-funnel framework. The main tools used being paid social and paid search.
Paid Search
For paid search we built a state of the art automated “Hagakure” account. Utilizing feeds for customization at scale we managed to get relevant all over all markets.
Paid Social
For paid social we used our tested signature set up, pulling the customer down the path from a non-existing relation to a purchasing customer and in the end a fan of the brand.
When building a sales funnel in paid social for a fashion brand, the value needs to be communicated at the same time as the branding – in order to build the value of the brand/product to convince the customer it’s worth the price.
RESULTS
3055%
Paid Social sales increase
Yes the number is correct. +3055% increase in sales from Paid Social channels. Increasing Return on Ad Spend from paid social with 332%.
262%
Paid Search sales increase
Paid Search sales increase with 262% with the Return on Ad Spend increased by 209%.
Data won't lie - Results
3055%
Paid Social sales increase
Yes the number is correct. +3055% increase in sales from Paid Social channels. Increasing Return on Ad Spend from Paid Social with 332%.
Paid Search sales increase with 262% with the Return on Ad Spend increased with 209%.
262%
Paid Search sales increase
“Flink quickly got to know our business, found new ways to collaborate and has delivered both knowledge and results for our digital marketing and SEO. I can really recommend Flink to anyone who wants to get results and structure quickly.”
Annette Stensvik,
Head of E-commerce
@ Nilson Group
“Flink quickly got to know our business, found new ways to collaborate and has delivered both knowledge and results for our digital marketing and SEO. I can really recommend Flink to anyone who wants to get results and structure quickly.”
Annette Stensvik,
Head of E-commerce
@ Nilson Group
Want to grow your business in the same pace as Nilson Group?
Don’t hesitate to contact us @ hello@flinkdigital.com
1
Who need sales people when you got a digital sales machine? (from 0 to 80+ leads monthly)
Agito
3
Increasing Organic traffic by 178%
Klaravik
View case
1
Who need sales people when you got a digital sales machine? (from 0 to 80+ leads monthly)
Agito
3
Increasing Organic traffic by 178%
Klaravik
Coming soon