Building a sales machine with Facebook Ads and Instagram Ads

Who

Axel Arigato

Building a sales machine with Facebook Ads and Instagram Ads

Who

Axel Arigato

Building a killer sales funnel in Facebook and Instagram Ads for the fashion brand Axel Arigato.

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Building a killer sales funnel in Facebook and Instagram Ads for the fashion brand Axel Arigato.

Axel Arigato

Fashion brands come and go. The tale of new fashion brands often – sadly – end up with non-existence after a few hard working years. In addition to these up-and-comers it is also the case that the current stigma of digital commerce has turned a large number of big old fashion brands to compete in the new environment of likes, shares, influencers and social commerce.

This Swedish fashion brand is neither of these two types of brands. Axel Arigato is born in the digital era of social media and nurtures from likes, comments and shares. Born out of Instagram in 2014 the brand grew by a fast pace with a disruptive agenda with “Drop of the week” every single week instead of seasonal collection drops twice a year.

Axel Arigato understood what people wanted and delivered it to them. With that came both sales and a large following base on Instagram – the social media platform Axel Arigato mastered.

One day in 2016 the rules of the play changed as the Instagram feed no longer was chronological and content from companies was less graded than other users content. This is when Flink Digital came as a knight on a white stallion.

Axel Arigato

Axel Arigato understood what people wanted and delivered it to them. With that came both sales and a large following base on Instagram – the social media platform Axel Arigato mastered.

Data won't lie - Results

+200%

Sales from social channels

More than doubled the sales coming from paid social channels while keeping the same positive cost-per-new-customer.

Channels

Facebook Ads, Instagram Ads, Google Ads, Google Shopping, Google Display, Youtube, Analytics

Data won't lie - Results

+200%

Sales from social channels

More than doubled the sales coming from paid social channels while keeping the same positive cost-per-new-customer.

Facebook Ads, Instagram Ads, Google Ads, Google Shopping, Google Display, Youtube, Analytics

Channels

Axel Arigato reached out to Flink when they realised they had to invest in paid channels in order to reach the users on social media that they no longer could reach the organic way. With a shift in focus to paid social channels Flink helped Axel Arigato to develop the strategy and execution to successfully expand to existing and new markets globally.

Flink built a successful sales funnel in Facebook ads pulling the customer down the path from a non-existing relation to a purchasing customer and a fan.

When building a sales funnel in paid social for a fashion brand, the value needs to be communicated at the same time as the branding – in order to build the value of the brand/product to convince the customer it’s worth the price. Flink succeeded to deliver this for Axel Arigato. Today the brand has physical store locations in multiple cities, selling through e-tail to the whole world and still growing at a rapid pace.

Axel Arigato reached out to Flink when they realised they had to invest in paid channels in order to reach the users on social media that they no longer could reach the organic way. With a shift in focus to paid social channels Flink helped Axel Arigato do develop the strategy and execution to successfully expand to existing and new market globally.

Flink built a successful sales funnel in Facebook ads pulling the customer down the path from a non-existing relation to a purchasing customer and a fan. When building a sales funnel in paid social for a fashion brand, the value needs to be communicated at the same time as the branding – in order to build the value of the brand/product to convince the customer it’s worth the price.

Flink succeeded to deliver this for Axel Arigato. Today the brand has physical store locations in multiple cities, selling through e-tail to the whole world and still growing at a rapid pace.